Al Naim is a Saudi based architecture studio. The branding for Al Naim is a generative brand, the logo of the brand would always look different based on each project, and it would be generated based on its GPS coordinates. For the main mark the GPS coordinates of the head office.

The last 4 digits of the GPS coordinates are mapped on an X and Y axis in their respective quadrant. This ensures every project having a unique shape while still belonging to the brand.