Quoz Art Fest is a festival activating the creative neighbourhood of Al Quoz and as a celebration of homegrown creatives from the region. The festival will see live music, performances, food trucks, outdoor installations, contemporary art exhibitions, wellness and mindfulness, a midnight movie marathon and more, all of which are free and open to the public.

The objective was to develop a campaign visual concept for the weekend festival that will work across both digital and physical touchpoints, and that will help bring the avenue to life.

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